Why is video so important in marketing?

The power of video marketing to boost your brand visibility and growth cannot be overstated. It is the undisputed leader when it comes to engaging internet users with content. Videos are more engaging than other forms of content, and they carry a greater ability to capture the attention of potential customers. They also allow for a more interactive experience, as viewers can comment on or share them, which can help to build relationships with potential customers.

Businesses of all sizes should invest now in video marketing, as it is the future of digital marketing. According to statistics a whopping 96% of users have watched an explainer video presentation to learn more about a product or software.

There are several strong and valid reasons why your business should invest in video marketing. Here are a few.

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Is video marketing worth the investment?

We get this question asked all the time by new clients and businesses looking to invest in their marketing budgets. Below is a few reasons why we would recommend video marketing.

Enhances brand credibility
A brand’s marketing goal is to gain customer trust. Video marketing can help you establish yourself as a credible and authoritative brand. The importance of video marketing lies not only in providing information, but also in engaging your target audience and triggering emotions that are necessary to build a long-term relationship.

By using video marketing, you can communicate with your target audience, share your values and visions, address their needs, and win their confidence to trust your brand.

Educates consumers about your products or services

The best way to educate your audience about your new product or service is to create explainer videos. Video is preferred by 73% of users to learn about a new product.

Your customers value video content, so you should invest in video marketing. You can use an online course creation platform to explain how your products or services can benefit your customers.

This is the importance of video marketing you need to understand. Imagine a product demo presentation that may run for several pages. But in a few minutes, it can be summarised in an animated explainer video.

Sales and conversions are boosted

Obviously, it’s a competitive market, and you will do anything to improve your conversion rates. That’s why video marketing is so important. Adding videos to your landing pages can increase the likelihood of converting traffic into customers. Videos are powerful tools for demonstrating why your product or service is valuable.

Video marketing directly impacts sales by boosting your potential customers’ confidence in making a buying decision.

For SEO, it is essential

Videos are not only popular with audiences, but Google loves them too, especially YouTube videos.

You can multiply your chances of ranking higher in search engine results by embedding at least one video on the page you want to rank. You can improve its chances of ranking higher in the SERPs by making a video about a topic that you wrote about on your page. You can boost your Google advertising efforts by investing in videos because Google displays video results above all-text results.

By engaging your viewers, video marketing can increase traffic to your website in two ways: by increasing your SEO ranking and by engaging your viewers.

Designed for mobile users

Around 2.83 billion people watched mobile phone videos worldwide in 2023, according to the Pew Research Center. Furthermore, users are 1.5x more likely to watch a video on their smartphone than on their computer on a daily basis.

It is clear that video marketing is an important tool for appealing to mobile phones users. Since more and more smartphone users are accessing the internet wherever they are, there is a greater demand for engaging and entertaining video content. It might be a good idea for your marketing team to partner with an agency like ec in order to create engaging and interactive content for your business or service.

Increases social sharing

It is common for consumers to share videos they like on social media. If you have experienced TikTok marketing, you know how easily videos go viral.

So, if you create engaging and insightful videos, your audience will enjoy watching them and even share them with their connections. By sharing your content on social networks, you can increase your brand’s visibility, establish your authority, and drive traffic to your website.

Video is an effective tool for marketing products, promoting affiliate marketing programs, and doing much more than text posts.

Video Marketing: Is it Worth the Investment?

You should now have a clear understanding of the importance of video marketing for your business.

Video marketing can help you achieve specific goals and generate great returns when done right. The key is to use the right videos for different purposes, use visual storytelling and appeal to your audience’s emotions.

The best way to ensure your business is future-ready is to include video marketing in your marketing strategy this year and get in touch with us at ec.

Get in touch with us today by calling 01256 819788 or complete our online form to learn more about our services!


Why is it important to update your website?

Updating website content regularly is an important part of running any business with an online presence. When you keep your site's content updated, visitors will feel your site is more trustworthy and be more likely to end up making a purchase

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Keeping the content up to date on your site helps build trust between you and your customers. Most likely, customers rely on your site for useful information on whatever market you are in. Updated information also helps build domain authority.

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An unmaintained website is more likely to be hacked and penetrated due to its weaker and less secure codes and modules. If you don't update your codes and security protocols, you will be in a bad situation. Website maintenance experts can help keep hackers at a distance by updating your platform and security codes.
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