Here are 6 reasons why you should update your website regularly

In addition to redesigning your website every two years, you should regularly update its content. You can publish content every day or once or twice a year, depending on the type of content.

For example, many companies update their website content regularly by posting new blog posts daily to share exciting details and information. The landing page or service page of an efficient website, on the other hand, will likely not need to be updated as often. Depending on the performance of the pages, you can make basic changes about once a year.

You may need to revamp your content when your website is not converting and your online traffic isn’t consistently increasing. An outdated website, a broken link, or poor quality and unengaging content could be the cause. By updating content on a website, you can address these problems and see if it changes future visitor behavior.
Changing a page’s content isn’t always as simple as changing the words. Your website should be updated from the written pages to the images to the videos and other graphics.

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There are six benefits to updating your website content

1. Increase Brand Exposure
A brand’s short- and long-term success will be heavily influenced by the quality of its content. To make most consumers stay on the page, it must be clear, engaging, and informative. You’ll notice that your company isn’t keeping up with trends if your information and images are outdated.

Regularly updating your website content will increase your chances of getting word-of-mouth referrals via social media and email. You’ll start to see your brand gain exposure and attract a wider audience through this grapevine.

2. Boost Your SEO
Search engine optimisation (SEO) is constantly changing as companies like Google update their algorithms frequently. It is a search engine’s goal to provide the best and most relevant results to help users answer questions and find products that will solve their problems. Making sure your business appears among the top search results is your responsibility.

As a means of showing Google you are a reputable authority in your industry, keep your website content updated. By doing this effectively, you can see your rankings improve, which will result in more visitors.

3. Keep Your Readers Informed
Despite information overload, it’s still important to consistently share content with your readers. Keep your readers informed with at least weekly, biweekly, or monthly updates, even if it isn’t an everyday thing.
You’ll be appreciated for your insight and professional comments about what’s happening within your industry and within your own company.

4. Improve Your Marketing Funnel
People no longer immediately buy products or services after visiting a website. Consumers today want to be taken on a journey as they learn what a brand stands for and how they provide value.

Your website content should be regularly updated to help visitors understand the next step in the buying process as you adapt your marketing strategy to this funnel mindset.

5. Maintain High-Quality Visuals
The technology behind online designs and graphics is constantly improving and seems to have no limit. With this comes the need to update the aesthetics of your website in order to keep up with the latest visual trends.

Take a look at your digital graphics once or twice a year and see if there are anything you can do to improve them.

6. Give Returning Customers Something New
The key to running a successful business is maintaining brand loyalty, but your loyal fans shouldn’t grow bored of what you have to offer. Your website can be kept fresh by adding something new to it as often as possible to avoid this. As people look forward to seeing what your next idea is, it will keep them excited about your brand and keep them coming back.

You don’t have to deal with keeping your website up-to-date on your own.

You can turn to plenty of resources for help if you want to share regular blog posts or update a few pages.

You can look to a trusted web design agency who can work with your team to create engaging and relevant content. Whether you need help with on-going web development or just keeping your website optimised here at ec we can work with you to keep your website ahead of your competitors.

Need to Improve or Revise Your Website Content?
If you’re feeling like your content has grown a bit old and stale, it’s time to hit the refresh button and get some new words and images on the page. The team here at ec is here to help you with updating website content as often as you need.

Get in touch with us today by calling 01256 819788 or complete our online form to learn more about our services!


Why is it important to update your website?

Updating website content regularly is an important part of running any business with an online presence. When you keep your site's content updated, visitors will feel your site is more trustworthy and be more likely to end up making a purchase

What happens if you don't update your website?

If you're not regularly updating your website, you're leaving yourself open to security risks. Hackers are always finding new ways to exploit vulnerabilities in websites, and if your site isn't up-to-date with the latest security patches, you could be at risk.

What are the benefits of updating your website?

Keeping the content up to date on your site helps build trust between you and your customers. Most likely, customers rely on your site for useful information on whatever market you are in. Updated information also helps build domain authority.

What happens if a website is not maintained?

An unmaintained website is more likely to be hacked and penetrated due to its weaker and less secure codes and modules. If you don't update your codes and security protocols, you will be in a bad situation. Website maintenance experts can help keep hackers at a distance by updating your platform and security codes.
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