Some of our clients

brand strategy services.

Our brand strategy services are a proven, structured process allows us to adapt to the specific needs of each client across multiple sectors. In spite of the fact that the process may be broadly the same, the outputs and outcomes are always different. From brand strategy to narrative, positioning, and visual brand identity, we begin by listening, understanding your business, and building the insight needed to create creative solutions.

Get in touch and we can bring your logo to life

This field is for validation purposes and should be left unchanged.

Our process for brand strategy.

Our goal as a brand strategy agency is to help you maximise the value of your brand. Through management, rejuvenation, reimagination, repositioning, creation, and extension, we unlock the power, potential, and value of your brand with our brand strategy services.

Discover

Our team discovers the true status of your current brand and provides you with the insights you need to move your organization forward. In order to get the best results, we listen carefully to the views of your senior staff, your employees, your customers and your partners. The development of your brand will only be possible when we understand where you are right now.

Define

In collaboration with your employees, customers, partners, and others, we define the strategic platform and unique brand voice that will engage your stakeholders. Using our bespoke brand strategy model and a highly interactive workshop, we will help you define a clear brand strategy for the future.

Design

It is imperative that the identity system is consistent, clear, and impactful across all channels. The process of assessing creativity is often subject to subjective judgment. We remove subjectivity through co-creation, testing, and insight-led design to ensure your audience is engaged and your message is impactful.

Deliver

People think, feel, and act differently when we deliver campaigns, communications, spaces, and experiences. The key to delivering a truly omni-channel brand is to start with a proposition that targets the 'sweet spot', where your objectives overlap with the needs and wants of your target audiences.

Looking for inspiration?

Let’s work together to bring your brand to life. Add your email address and we will contact you about our brand strategy consulting services.

Ipad designs for a new website Illustrations for new brand strategy Multiple phones with objects and text on screen Colourful design with Germina logo Multiple postcards lined next to eachother  Man sat down wearing a purple bag Brochure illustrations Ladies looking at camera in colourful background Illustrations of brand guidelines on multiple boxes

faqs.

What is the meaning of brand strategy?

Brand strategy determines how businesses present themselves to customers and differentiate themselves from their competitors. In addition to your company's name, logo, fonts, and colours, your brand represents your company's values.

What are the four 4 types of branding strategies?

A brand strategy can be divided into four parts: line extension, brand extension, new brand strategy, and flanker/fight brand strategy. Line extension involves adding a new product to an existing line. Brand extension involves introducing a new brand to an existing product line. New brand strategy involves introducing a new brand to the market. Flanker/fight brand strategy involves introducing a new brand to an existing product line to compete directly with a competitor.

What is the purpose branding strategy?

A purpose brand involves strategically positioning, aligning, and executing a portfolio, product, or service in a way that benefits society. The brand is more than a name or a logo. Marketing goes far beyond the practice of marketing and affects all aspects of a business

Build brands and grow businesses

We’ll work with you to create a compelling brand experience whether that’s traditional or digital. As a 360 agency we love to know what makes your brand tick. And by getting to know your brand, we can develop creative solutions that work across media and across multiple touchpoints.

Brand Builders Brand Builders Brand Builders Brand Builders Brand Builders Brand Builders Brand Builders Brand Builders Brand Builders Brand Builders Brand Builders Brand Builders
Popup logo