rebranding services.
Rebranding is a big step. That's why we don't mess around. The key to positioning your business effectively is to identify what needs to change and what hidden strengths can be leveraged. Branding can suffer lasting damage if the process is not carefully planned. Due to this, we like to work closely with companies undergoing rebrands and make it our duty to understand what they wish to accomplish.
We provide businesses with rebranding services with skills and perspective to make the rebranding process inspiring and energising for employees and commercially successful with consumers, whether you need subtle changes to positioning, wording, logos, and styling or simply want to breathe new life into a tired brand identity.
Get in touch and we can bring your brand to life with our rebranding services
what we do.
Brand Audit
Rebranding is a major move, so it's important to get it right. Using cutting-edge AI tools and market research panels, we conduct a thorough brand audit to uncover your brand's true potential. Our goal is to identify what needs to be changed and what hidden strengths can be leveraged to position your business. Rebranding that works, without shortcuts, without half-measures, just with real, impactful efforts.
Repositioning
These are the moments when the magic happens. The whole point of our rebranding workshop is to distill all our research, analysis, and brainstorming into a clear strategy. This is the moment when everything clicks, when the lightbulb goes off, and the clouds part. Our goal is to set your heart on fire and make your brand come alive again.
Brand redesign
changed. Would a brand refresh be enough or would a complete makeover be more appropriate? Are there any changes necessary to the brand name as part of the repositioning exercise or is the current one still appropriate? We begin working as soon as these questions are answered. As a result, you have a bold and distinctive identity that reflects the story of your business.
Brand Messaging
The goal isn't just to throw some buzzwords and hashtags together and call it a day. In order to communicate the essence of your brand, you need an entirely different approach. In order to resonate with your target audience, you need to craft a narrative that stands out from the crowd while cutting through the noise. Your brand has a new voice. Creating an inspiring vision and a clear mission. A voice that never gets boring.
Brand Guidelines
Brand guidelines are a set of instructions that outline the rules and guidelines to follow when creating a brand identity. They include things like colors, fonts, and logo usage, as well as the messaging and tone of voice that should be used when representing the brand. We will work on this once the audit, positioning, messaging has been completed.
On-going support
On-going branding support is the process of continuously managing and reinforcing a brand's identity in order to ensure that it remains consistent and relevant over time. It involves activities such as creating and executing marketing campaigns, responding to customer feedback, and engaging in social media. We also ensure we transfer knowledge and guide your team as they learn to bring your new brand to life.
Got a project? Get in touch.
Let’s work together to bring your rebrand to life. Add your email address and we will contact you.
faqs.
Why should a company rebrand?
Is your brand no longer resonating with the right audience? Is it possible that your brand messages or visuals have become inconsistent? Is your team unsure of what your brand stands for? Is your brand name no longer a reflection of what you do? Your company may be in need of a rebrand if any of these questions apply to you. It may make sense for your organisation to undergo a rebranding project for many reasons.
What is the process of rebranding?
Rebranding is similar to our branding process, but we also consider your existing audience and reputation. The process consists of four key stages: research, strategy, design, and implementation. We investigate your organisation, audiences, competitors, and existing branding during the research phase. As part of the strategy phase, your brand's purpose, core values, personality, and positioning are consolidated. When you need a new brand name, we'll help you come up with one. We create your visual identity and key messages during the design phase. Lastly, we create your brand guidelines and work with you to roll out the new brand across all relevant touchpoints.
Is the rebranding project customised to every business?
Each project we take on is branded according to our tried and tested process. However, the output of the project will be customised to your organisation. As soon as we begin the project, we'll scope out the list of deliverables with you. And we’ll help you implement the brand across the touchpoints that are relevant to your business
Build brands and grow businesses
We’ll work with you to create a compelling brand experience whether that’s traditional or digital. As a 360 agency we love to know what makes your brand tick. And by getting to know your brand, we can develop creative solutions that work across media and across multiple touchpoints.
