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ICE is where the world of gaming goes to do business.

The leading global gaming and gambling event servicing the entire industry.

Held over three days on 6-8 February 2024 at the ExCeL London, ICE London is the complete platform to drive revenues through innovative solutions, technology, valuable insights, and unrivalled networking opportunities.

Who attends ICE London and why?

ICE London caters to all gaming types, all levels of seniority, and all aspirations.

From technology to hospitality, ICE London is bespoke and exclusive to the gaming industry. Fully immersed in the community we have built together over the past 20+ years, it’s safe to say the show offers something for everyone.

ICE London is your trusted partner for serving high-quality connections before, during and after the event.

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6-8th February

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ExCel London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL

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Exhibition Stands

With our team of print technicians, bespoke exhibition stand designers, and skilled custom exhibition stand builders, we provide a one-stop-shop for all your exhibition requirements in the UK and internationally.

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Exhibition Merchandise

We provide bespoke exhibition merchandise, custom-made merchandise designed according to the needs of an event or exhibition. Contact us to today to see what we can create for you.

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Eco Roller Banners

Eco roller banners are an environmentally-friendly way to promote your business. They are made from recycled materials and are easily transportable and recyclable.

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3D Screen

Bring your exhibition or event to life with a 3D transformation kinetic screen. Blow your exhibitors or customers away with 3D images that project onto the surface.

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Event Planning

Designing and executing an exhibition stand is a complex process but our event planning and project managers make it look easy!

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Event Logistics

Our team of professionals has deep-rooted experience in expos, exhibition stands, and global events across all fields of the exhibition and event industry.

faqs.

What is ICE?
ICE is the Global Gaming Hub for all B2B industry experts. ICE continues to be unrivaled as the leading gaming technology event for business growth, development and networking. All forms of gaming are covered at ICE, whether land-based or online. So if you are a decision-maker and your looking for a stand builder, contact us today.
When and where does ICE take place?
The next edition of ICE runs from Tuesday, 6 February to Thursday, 8 February 2024. The show is open from 10:00 to 18:00 GMT on Tuesday and Wednesday and  10:00 to 16:00 GMT on the final day, Thursday.   The event takes place at ExCeL London, UK, located 10 minutes from Canary Wharf, in the heart of London’s Royal Docks. Getting to ExCeL London from both local and international travel hubs is easy. Plan your journey with the ICE Travel Hub. We recommend accessing ICE via the West Entrance - by exiting public transport at Custom House station.
What is the difference between ICE and ICE VOX?
ICE 2024 is the world's go-to exhibition for product and solution innovations. ICE VOX is a multi-track conference that addresses key issues affecting senior gaming professionals. It is a separate, and paid-for, event to ICE London and requires booking in advance. Focus is very much on the quality of learning, so much effort is placed on the acquisition of leading thinkers for an effective and inspiring speaker line-up. ICE VOX also takes place at ExCeL London, UK. Note: Delegates attending ICE VOX can use their tickets to attend the ICE London exhibition.

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